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4 Steps to Successfully Expand your Global Audience

Creating different language versions of products is called Localization. The goal of localization is to develop local editions of your products that appear to be created in the native language.

Careful execution of 4 localization basic steps is the key to a successful project:

Research
Target market research, in order to identify specific needs.

Plan
Determine which product areas should be edited

Translate
Translation of text and cultural-sensitive elements

Perform changes
Perform the necessary product changes to incorporate the new contents

Understanding of the local market interpretations and expectations are key factors in order to properly accomplish a localization project. Additionally to translation itself, items such as symbols, colors and graphics must also be adapted for the target culture.