Corporate Image
Coherence means power

The concept of corporate image can not be reduced to a slogan, a logotype or a collection of phrases: its is meant to be visible, tangible and omnipresent.

How strong is your corporate identity?

Each organization has its own identity, built upon its roots, objectives, methodologies and profile. But how strong, recognizable and clear is that identity? Its goals aim at providing all members with a sense of belonging, the need for a common objective, extending to the general public in order to gain recognition, and thus the chance of being chosen.

Each corporate action must reflect and consolidate its identity. From brand design, advertising and product brochures, to building, furniture, maintenance and general exposition, all corporate communication should be coherent, uniform in its quality and accurate in expressing its principles and objectives.

The fact that the organization exists represents in its own terms a way of communication, but the power of other communication vehicles varies, same as the degree by which they can be modulated.

Business Cases

Image versus Identity

Differentiation between two concepts is of key importance:

Corporate Image: refers to the image the organization has acquired among the general public.

Corporate Identity: refers to the image the organization strives to achieve in order to establish reputation among its clients.

The later is the one each organization must develop as a primary objective, and all members should help and participate so it can be reflected in its corporate image.

Netvision SA will help you build a transparent and coherent image, easy to understand both for the distant public and for those closely related to the organization.

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